One of the first things I do in the morning, whilst sipping my uber-strenghted cup of green tea, is open up Bloglovin’, and check out what’s happening in the Bloggersphere. It’s an enjoyable half an hour, living (vicariously), learning, and loving the bright and amazing lives of so many strong women around the world.
However, every now and then I come across a post about why some blogger or another doesn’t read “my” blog, and invariably, these posts get me thinking not only how I can improve my own blog to inspire more readers, but also:
“Hmm…” I think to myself. “Why don’t I read people’s blogs? What makes me unsubscribe, or continue Stumblin’?”
And then the thought occurs to me that focusing on why I stop reading a blog was not only a bit destructive and unhelpful to a community already filled with negativity, but that there were far more reasons why I do read a blog, and become a follower rather than not.
One of my favourite quotes that I remind myself every day both personally and professionally, is a quote from Dita von Teese:
“You can be the ripest, juiciest peach in the world, and there’s still going to be somebody who hates peaches.”
No matter how hard you try, no matter how good you are someone out there ain’t going to like what you do. So it’s only natural that not all blogs are going to appeal to everyone. It may not be your content, your aesthetic, your writing style that doesn’t inspire or enchant people, but simply because you can’t appeal to everyone.
It’s a logistical improbability.
I truly believe that everyone out there has a market and is loved by at least one person, so because I want to share the love, these are the reasons why I read and follow your blog:
How to be an engaging blogger
1. You’re relatable
You may be blonde and tanned or raven haired and pale (I’m blonde and pale… the pic in the sidebar is deceiving!), but if I can relate to you on some level, I’ll read your blog.
It might be your humour, your love of shoes, or your neurotic conversation, but if I laugh, find myself nodding along, or feel inspired to comment – I’ll be following you on Bloglovin’ in no time.
2. You’re super easy to follow
Are you on Twitter and Bloglovin? Chances are I’ll follow you and read your blog – especially Bloglovin’ as it’s a one stop shop for following content. Sure, it’s ridiculous if you’re looking for something new, but fabulous for keeping up to date with your new content. Twitter is also fab for this, especially if you’ve got a bright image to catch my eye to remind me to catch up on whatever is going on in your life.
Facebook and Instagram, with their stupid algorithms, make it difficult to be informed of your more recent posts, so I probably won’t follow you on either of those. Sorry!
3. You’re personable
This is super different to being relatable – being relatable means I can relate to you because we both like shoes and wine, but being personable means I am actually getting to know you, your personality, and your life. I want to know all about your furbabies, your holidays, and your crazy relationship with your SO, though in a non-stalkery way, obvs.
Also, if you actually reply to comments and build rapport with your readers, that’s bonus points.
4. You’re informative
You may be posting about makeup, or how to make salad last forever (ok, a week or so in the fridge), but if you’re teaching me something I don’t already know, or something I do know but am happy other people also know and my OCD isn’t as bad as I’m lead to believe by my work colleagues, once again I’ll be clicking that tiny ➕ or ❤.
Or, you might just write hilarious posts on getting your shit together.
5. You’re a great writer
If you write posts that are longer than a simple, lone paragraph, or if you write posts that encourage me to keep reading – I’ll keep coming back. Now, being a great writer isn’t about being a literary genius, it simply means you write from the heart in a warm and engaging way.
You don’t have to be writing perfect prose for me to love your writing, you simply have to write.
So that’s it, that’s why I am following you, commenting on your posts, and loving the words you write! I don’t care about your photos or your layout: if you are an inspirational blogger with something to say, I’ll be along for the ride.